Visual Merchandising

Today visual merchandising plays an important role in this business- generation of retail-industry. Visual Merchandisers are the professionals who are responsible for granting any brand a face.

Visual Merchandising (VM) is the art of presentation whereby Visual merchandiser conceptualizes designs and implements window and in-store displays for retail stores. This exercise educates the customers, creates desire and finally adds to the selling process.

Merchandising is an area where the Indian textile and clothing industry, particularly, the small scale enterprises require adequate knowledge and expertise.

This inadequacy is best reflected in poor presentation/display and communication in various national and international exhibitions.

Therefore there are several training programme being conducted to train professionals in this emerging option.

Visual Merchandisers must combine their artistic flair and creativity with technical know-how to set up displays that maximize the space of the store while effectively catching the eye and appealing to the senses of their target customers to serve these purposes:

• • Create and maintain an image for a department or store that resonate with their target customers 
  • Direct their customers’ browsing through merchandise placement and store layout to result in an ultimate sale.
  • Multiply customer traffic in the store