Mass Communication Careers In India - Jobs, Salary

The functions of mass communication can either be manifest or latent.Post the Second World War, there was widespread interest in trying to understand the impact of mass media messages on society

Why choose a career in mass communication when there are thousands of other career options to choose from? What makes mass communication jobs different from others? These are some common question that comes to our mind when we think about pursuing mass communication after school education or decide to build a career in this field.

 

Mass communication, ten years back, used to have only a few students studying this field but with time, more and more people are getting interested in this profession and enrolling themselves in various mass communication colleges. It offers vast mass communication job opportunities in different areas like newspapers, journals, advertising firms, radio, production houses, publication houses, and Television. 

 

Mass communication careers are built on creativity, the ability to work in a challenging environment, dedication toward one’s work, and the determination to finish work within deadlines. Mass communication jobs offer good remuneration packages and not to mention, professions like that of radio jockeys and anchors can bring you to fame instantly.

 

Mass communication course encompasses various streams. From advertising to Journalism to Public Relations, a student can opt for any field he likes.

Table of Contents

What is Mass Communication?

Mass communication covers a wide area. There are different streams in it. A student can make a mark in any of the following fields through these careers in mass communication:

  • Advertising
  • Journalism – Print, TV, Radio
  • Public Relations
  • Publishing
  • Film-making – direction and production

Read More: PG Diploma In Mass Communication 2022: Admission, Top Colleges, Entrance Exams, Syllabus, and Jobs opportunities

Careers In Mass Communication

There are lots of choices when it comes to building a career in mass communication field. He/she can opt as for a copywriter if he wants to go into advertising, a Journalist if he has a nose for news, and a Public Relations officer if he wants to be the image builder of the company. After completing their course in mass communication one can work as a copywriter, advertising professional, journalist, news anchor, and PR Officer. Though the nature of their work varies widely, most of them have to work with tight deadlines.

‘News’ for instance cannot be taken lightly and put off for another day as it would become stale and won’t sell. A journalist has to rush whenever any news breaks in. He has a 24-hour job. A copywriter to too has to meet the deadlines. Anybody planning to enter this field must prepare himself to work in at odd hours. Like other fields where the working hours are generally found to be between 9 am and 5 pm, in the media field one has to work in shifts. Though there are some positions in the media where one is required to contribute a fixed eight hours of work during the daytime, but such jobs are very few. In a nutshell, the field of media is quite interesting and rewarding but at the same time, it demands lots of time, energy, and hard work from one. So if you have the passion to defeat deadlines and are ready to work as it comes to you at any time of the day, you are the right person this industry is looking for. Various mass communication-related careers and the nature of their work are described below:

  1. Journalist
  2. Advertising
  3. News Anchor
  4. Copy Writer
  5. Media Planner
  6. TV Producer
  7. Camera Person
  8. Public Relations Officer (PRO)
  9. Copy Editor
  10. Film-making
  11. Radio Jockeying
  12. Video maker
  13. Video Editor

Journalist

A career in mass communication and journalism act as an employee’s primary work to collect the news and file it at the end of the day. But gathering news is not easy as it seems. 

  • In order to get the news, a Journalist has to win the confidence of the people. His day starts with going to the office and then checking with his sources about the happenings around. 
  • If he has some news, he goes to the field to cover it. After the news is collected, a journalist is required to come back to the office and write it for the reader. 
  • A journalist usually gets free at 9 in the evening (every organization has its own timings) but he can be again sent to the field in case any news breaks out.

Advertising

Advertising is the mass communication career option that helps for informing and influence the general public to purchase products or services through visual or oral messages.

  • The basic idea of advertising is to create awareness in the minds of potential customers. 
  • Some of the normally used media for advertising are TV, radio, websites, newspapers, magazines, billboards, hoardings, etc.
  • With the globalization of the Indian economy along with the arrival of more and more MNCs to India, a lucrative career option for professionals proficient in advertising & marketing of products has surely surfaced in a big way.

News Anchor

A Newsreader or News Anchor is the face of a TV news channel. A person holding a career in mass communication as a News Anchor faces a big responsibility. Also, it’s one of the most chosen journalism and mass communication courses after 12th

  • One mistake on the part of a News Anchor can land News Channel in trouble. So a News Reader has to be very alert. 
  • After coming to the office, a News Anchor has to see what the latest news is. He should go through the script which he has to read in the bulletin.

Copywriter

The professional working as a Copywriter is one of the most known careers in mass communication that is usually employed in an advertising firm or advertising department of a newspaper or Television. 

  • The work of a copywriter involves writing slogans, punch lines, and jingles for his/her advertising clients. 
  • The text should be such that a customer gets easily fascinated by it and make up his mind to purchase the product.
  •  Advertisement campaign often involves very strict deadlines and late working shifts.

Media Planner

The advertising firm prepares the advertisement but the task of putting it in the different kinds of media (print, radio, television) is handled by Media Planner. 

  • While selecting the media, a Media planner, first of all, understands the target audience the advertiser is trying to reach. 
  • Then researches the magazines the audience likes to read and the type of TV programs it watches. 
  • A media planner also decides the timings of advertisements. 
  • After carrying out these tasks, Media Planner has to book advertising space with media owners. He has to work on a specific budget.

TV Producer

A television producer’s work involves coordinating all aspects of production. From idea development to casting actors to overseeing the technical crew, a television producer has to do everything in a career of mass communication. 

  • The responsibility for the smooth running of a particular program depends on him. 
  • A television producer has to work under a lot of pressure. But usually, television producers are problem solvers. 
  • Despite heavy work pressure, they can deliver good results.

Camera Person

A program or a movie cannot be shot without a cameraperson. A camera person plays an important role in the making of any show or program. The working hours of a camera person depend on the program with which he/she is associated.

  • There are no fixed working hours for a camera person. 
  • The camera persons employed in the news channel have to go with the Reporters for shooting. 
  • Though they are allotted a particular shift like Journalist they can anytime be asked to go to the field for covering the news.

Public Relations Officer (PRO)

Image is very important for any organization. Here comes into the picture the role of the Public Relations Officer, popularly known as PRO. 

  • His task is to bring the organization’s accomplishments before the public through newspapers and television.
  •  A PRO either works in a Public relations department of a company or in a PR agency. 
  • In the PR agency, a PRO has to handle different clients simultaneously but a person donning the hat of a PRO for a particular company has to oversee the task of that company only.

Read more: Public Relations Officer

Copy Editor

Most of the people holding the designation of ‘Copy Editor’ work in publication houses, which are engaged in the publication of different books. 

  • A copy editor mainly reviews, rewrites, and edits the work of the writers. Sometimes they do the original writing also. 
  • A senior copy editor even plans the content of the books and oversees the production of the publications. 
  • The working hours of a copy editor vary from organization to organization. 
  • Some publication houses have regular office hours in which editors have to work between 9 am and 5 pm. In some other publication houses, an Editor has to work in shifts.

Know more: careers in publishing

Film-making

All of us love films and often discuss them but are little aware of a career in film-making. Making films through various film recording mediums is known as filmmaking. 

  • This is a separate stream that has obtained a position under the Mass Communication course. 
  • It is a highly interesting field but at the same time challenging also. World over various types of films is made like documentaries, promotional films, news, reels, feature films, TV commercials, and music videos. All films make use of different technologies.

Radio Jockeying

Radio Jockey is a person who has an air position in radio broadcasting. Read on to learn about the available training courses, job opportunities, and earning potential of a Radio jockey.

  • Radio jockey work involves presenting a variety of music programmes and entertaining audiences.
  • It also help with other things such as guest interviews of artists, celebrities, music or film-related work. 
  • In the career as a radio jockey one provides music-related comments and manages audience requests.

Video Jockeying

Video Jockey is a person who introduces music ad new videos to commercial television. Read on to learn about the available training courses, job opportunities, and earning potential of a Video jockey.

  • Video Jockey set music and music hosting programmes in a social media, public places, or in events.
  • They are also supposed to hosting game shows to travel shows to youth forums, chatting with the public, doing interviews with artists and music celebrities etc.

Video Editing

Video Editing is the process of editing and manipulating video images and clips. Find out how to build a career in video & film editing  Read about available courses, colleges & jobs. A career in mass communication incudes video editing that works as adding special effects, editing of segments of motion video, and sound recording in the video. It is called as a post-production process. 

  • Video editing can be done in movies, video essays, video ads, and TV shows. Video editing has been made easy and accessible to everyone in recent years as video editing software became available for PCs. 
  • Video editing is used by movie producers, movie directors, and everyone who is involve with video production.

Mass Communication Colleges In Various States

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