Why choose a career in mass communication when there are thousands of other career options to choose from? What makes mass communication jobs different from others? These are some common question that comes to our mind when we think about pursuing mass communication after school education or decide to build a career in this field.
Mass communication, ten years back, used to have only a few students studying this field but with time, more and more people are getting interested in this profession and enrolling themselves in various mass communication colleges. It offers vast mass communication job opportunities in different areas like newspapers, journals, advertising firms, radio, production houses, publication houses, and Television.
Mass communication careers are built on creativity, the ability to work in a challenging environment, dedication toward one’s work, and the determination to finish work within deadlines. Mass communication jobs offer good remuneration packages and not to mention, professions like that of radio jockeys and anchors can bring you to fame instantly.
Mass communication course encompasses various streams. From advertising to Journalism to Public Relations, a student can opt for any field he likes.
Mass communication covers a wide area. There are different streams in it. A student can make a mark in any of the following fields through these careers in mass communication:
There are lots of choices when it comes to building a career in mass communication field. He/she can opt as for a copywriter if he wants to go into advertising, a Journalist if he has a nose for news, and a Public Relations officer if he wants to be the image builder of the company. After completing their course in mass communication one can work as a copywriter, advertising professional, journalist, news anchor, and PR Officer. Though the nature of their work varies widely, most of them have to work with tight deadlines.
‘News’ for instance cannot be taken lightly and put off for another day as it would become stale and won’t sell. A journalist has to rush whenever any news breaks in. He has a 24-hour job. A copywriter to too has to meet the deadlines. Anybody planning to enter this field must prepare himself to work in at odd hours. Like other fields where the working hours are generally found to be between 9 am and 5 pm, in the media field one has to work in shifts. Though there are some positions in the media where one is required to contribute a fixed eight hours of work during the daytime, but such jobs are very few. In a nutshell, the field of media is quite interesting and rewarding but at the same time, it demands lots of time, energy, and hard work from one. So if you have the passion to defeat deadlines and are ready to work as it comes to you at any time of the day, you are the right person this industry is looking for. Various mass communication-related careers and the nature of their work are described below:
A career in mass communication and journalism act as an employee’s primary work to collect the news and file it at the end of the day. But gathering news is not easy as it seems.
Advertising is the mass communication career option that helps for informing and influence the general public to purchase products or services through visual or oral messages.
A Newsreader or News Anchor is the face of a TV news channel. A person holding a career in mass communication as a News Anchor faces a big responsibility. Also, it’s one of the most chosen journalism and mass communication courses after 12th
The professional working as a Copywriter is one of the most known careers in mass communication that is usually employed in an advertising firm or advertising department of a newspaper or Television.
The advertising firm prepares the advertisement but the task of putting it in the different kinds of media (print, radio, television) is handled by Media Planner.
A television producer’s work involves coordinating all aspects of production. From idea development to casting actors to overseeing the technical crew, a television producer has to do everything in a career of mass communication.
A program or a movie cannot be shot without a cameraperson. A camera person plays an important role in the making of any show or program. The working hours of a camera person depend on the program with which he/she is associated.
Image is very important for any organization. Here comes into the picture the role of the Public Relations Officer, popularly known as PRO.
Read more: Public Relations Officer
Most of the people holding the designation of ‘Copy Editor’ work in publication houses, which are engaged in the publication of different books.
Know more: careers in publishing
All of us love films and often discuss them but are little aware of a career in film-making. Making films through various film recording mediums is known as filmmaking.
Radio Jockey is a person who has an air position in radio broadcasting. Read on to learn about the available training courses, job opportunities, and earning potential of a Radio jockey.
Video Jockey is a person who introduces music ad new videos to commercial television. Read on to learn about the available training courses, job opportunities, and earning potential of a Video jockey.
Video Editing is the process of editing and manipulating video images and clips. Find out how to build a career in video & film editing Read about available courses, colleges & jobs. A career in mass communication incudes video editing that works as adding special effects, editing of segments of motion video, and sound recording in the video. It is called as a post-production process.