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Marketing Management - Courses, Colleges and Careers


The globalization of the Indian economy has opened up the doors of foreign trade, besides increasing domestic competition. This, in turn, has driven up the demand for marketing management in India, which revolves around matching the needs of consumers to the marketing resources of a company. So basically, this involves transforming consumer demands into services or products, which the company can profitably offer, deliver and promote in the marketplace.

Now how can you become an integral part of this system? By pursuing an MBA in Marketing Management which will broadly teach you about, sales, marketing fields, executive and leadership management skills, market strategies, product management, market research and consumer trends etc., you will be able to identify the market choice through analysis of demand, competition, economics and so on. Secondly, you will also be able to utilize tools like market research, pricing, distribution, advertising and sales promotion to ensure the everyday success of the company. Marketing management involves a broad umbrella term amalgamating branding, advertising, sales, and strategy. 

What does a Marketing Management course teach?

Generally, an MBA in Marketing Management is a 2 years full time degree. Some institutes may offer distance learning opportunities. Besides the core topics, aspects that are broadly taught are the following,

  • Consumer Behavior
  • Advertising Management
  • Competitive Marketing
  • Business Marketing
  • Sales Force Management
  • Service Marketing
  • Sales Promotion Management
  • Product and Brand Management
  • Internet Marketing
  • Retailing Management
  • Marketing Channel
  • Analytical Marketing
  • Advanced Research Techniques in Marketing
  • Marketing Communications Management
  • Customer Relationship Marketing

Instructors may choose from several modes of education like, discussion, case studies, computer based simulations, projects, presentations, video conference, e-learning etc. You may also get to gain practical experience from internships.

Eligibility Criteria

To be eligible to apply to these marketing courses,

  1. Students must have 50% marks in bachelor’s degree in any discipline from a recognized university.

  2. You will also need to appear for CATGMAT or similar examinations and secure the necessary percentile to qualify for the GDPI rounds of MBA colleges.

  3. Executive MBA in Marketing programs are usually for professionals who want to enhance their skills and strategies and may require the candidate to have relevant work experience.

Career Scope & Job Prospects in Marketing Management

Almost all organizations need to emphasize on marketing to achieve a strong foothold among competitors. So after successfully completing your MBA, you can expect job roles in areas like

  1. Marketing Management
  2. Brand Management
  3. Asset Management
  4. Corporate Sales
  5. Market Research
  6. Sales Management
  7. Media Planning
  8. Product Management
  9. Digital Marketing
  10. Promotional Campaigns

Major sectors requiring your service will be marketing companies, advertising agencies, FMCG companies, financial sector, IT companies and such. Some of the prime recruiters are Sony, Exim, Ranbaxy, Spencer’s Retail, KPMG, Tata Consultancy Services, Cognizant Technology and many others.

Top 10 Colleges/Institutes for Marketing Management


Indian Institute of Management - Bangalore


Indian Institute of Management - Ahmedabad


Indian Institute of Management - Calcutta


Indian Institute of Management - Lucknow


Xavier Labour Research Institute - Jamshedpur


Indian School of Business - Hyderabad


Faculty of Management Studies - Faridabad


JB Institute of Management Studies


SP Jain Institute of Management and Research - Mumbai


Indian Institute of Management - Indore

Other MBA Streams in India

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