BYJU’S education for all reveals Lionel Messi as global brand ambassador for its social initiative.

Football has roughly 3.5 billion fans worldwide, and Lionel Messi has a social media following of nearly 450 million. The long-term engagement, which begins as Lionel Messi embarks on his final campaign to win the FIFA World Cup 2022 as captain of Argentina’s national football team, will see him feature in campaigns promoting BYJU’S Education For All.

BYJU’S sees Lionel Messi as ‘The Greatest Learner of All Time’ whose passion for continuous learning has redefined the meaning of what is possible in football.

Widely acknowledged as the world’s best passer, the best dribbler, and the best free-kick taker, the seven-time Ballon d’Or winner attributes his success to his commitment to learning more every day. BYJU’S believes Messi will be an ideal mentor for hundreds of millions of young people around the world through his unwavering work ethic, a study of the game, and love for learning.

Commenting on this announcement, Divya Gokulnath, Co-founder of BYJU’S, said, “We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He is a once-in-a-generation talent whose pursuit of excellence, all-in mentality, humility, and reliability resonate deeply with BYJU’S brand values. He rose from the grassroots to become one of the most successful sportspersons ever.

That is the kind of opportunity that BYJU’S Education For All wants to create for the nearly 5.5 million children it currently empowers. No one represents the power of enhancing human potential more than Lionel Messi.

It is not surprising that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better. As football fans know, with Messi on your side anything is possible.”