4 Reasons Why You Should Build a Career in Digital Marketing

What do these stats tell you? In the past few years, our relationship with the digital and social media world has undergone a sea change. That is evident from the numbers above which determine the increasing amount of time we spend online. It’s in no way surprising then, that brands are capitalizing on the online presences of their customers to market themselves better.

As per an Indian Express report from earlier this year, almost 87 percent brands leverage digital media and 38% of these companies allocate almost 1/3rd of their budget to digital marketing. With billboards being ignored for phone screens and television ads being set aside for brand-sponsored viral videos, companies know that digital is the way to attract, engage, communicate, and transact with their customers and target audience. It is no wonder then that there is an increasing demand for digital marketing skills, and with the job market booming, there is only going to be an increasing gap in the supply and demand.

If there’s still a doubt in your mind about what direction your career should take next or what you should study, take your bet with digital marketing. Here’s why.