Career In Advertising In India- Colleges, Salary, Job Opportunities In 2023
- Naief Khatri
- Updated Date: August 10, 2023
The advertising industry in India is booming. In 2022, it was valued at INR 743 billion, and it is projected to grow at a CAGR of 11.2% in 2023. This growth is being driven by the increasing number of internet users in India, as well as the growing popularity of smartphones and other mobile devices.
As a result, there are many opportunities for talented professionals to pursue a career in advertising in India.
For any brand, communication with the customer is of utmost importance. What better way to tell people about your company’s products than ads? It’s understood that advertising jobs are influential. Think about it- we still continue to sing the jingles from our childhood (washing powder Nirma, anyone?). Also read career in video editing
Career In Advertising In India In 2023
- Copywriter: Copywriters craft the text for advertising campaigns. They require creativity and a strong command of language.
- Art Director: Art directors shape the visual aspect of advertising campaigns. They need creativity and a keen eye for design.
- Media Planner: Media planners purchase advertising space and time. They must comprehend the media landscape and effectively reach target audiences.
- Digital Marketing Manager: Digital marketing managers create and implement digital marketing campaigns. They stay updated on the latest digital trends and grasp how to use social media, search engine optimization, and other digital platforms to connect with target audiences.
Top 10 Career Options In Advertising
Advertising career is a dynamic and creative field with a wide range of career opportunities. From copywriters and graphic designers to media planners and account executives, there is a role for everyone in the advertising industry. If you are creative and have a passion for marketing, then a career in advertising could be a great fit for you. Here are the top 10 career options in advertising in India.
Creative Director
At the pinnacle of the advertising hierarchy is the Creative Director. This role involves overseeing the entire creative process, from conceptualizing ideas to executing campaigns. Creative Directors provide artistic direction, guide teams of designers and copywriters, and ensure that the brand’s message is effectively communicated to the target audience. Career in Film making
Copywriter
If you have a way with words, a career as a Copywriter might be your calling. Copywriters craft compelling and persuasive content for various advertising materials, including ads, social media posts, and website copy. They have the power to create narratives that capture attention and resonate with consumers.
Graphic Designer
Graphic Designers are the visual storytellers of advertising. They create eye-catching visuals, logos, and layouts that enhance the brand’s identity and convey its message. From print materials to digital graphics, Graphic Designers play a pivotal role in making brands visually appealing.
Digital Marketer
In the age of the internet, career in digital marketing in India are in high demand. They develop and execute online marketing strategies, manage social media campaigns, optimize websites for search engines, and analyze data to drive engagement and conversions. 4 Reasons Why You Should Build a Career in Digital Marketing
Social Media Manager
Social media managers are responsible for managing a brand’s social media presence. They need to be up-to-date on the latest social media trends and be able to create engaging content that will drive engagement with the brand’s target audience.
Media Planner
Media Planners are strategists who determine where and when ads should be placed to reach the target audience effectively. They analyze consumer behavior, market trends, and media consumption patterns to make informed decisions about ad placements. Click here to know how to become RJ
Account Manager
Account Managers serve as the bridge between clients and the agency. They build and maintain strong client relationships, understand the client’s goals, and ensure that campaigns are executed seamlessly while meeting client expectations.
Market Research Analyst
For those who enjoy diving into data and consumer insights, a career as a Market Research Analyst could be a perfect fit. These professionals gather and analyze data to identify market trends, consumer preferences, and competitive landscapes, providing valuable insights that inform advertising strategies. Also check best mass communication courses
Public Relations Specialist
Public Relations (PR) Specialists manage the public image of a brand. They create and execute PR campaigns, handle media relations, and manage crisis communication, ensuring that the brand maintains a positive reputation.
Art Director
Art Directors are responsible for the visual elements of an advertising campaign. They collaborate with graphic designers, photographers, and other creative professionals to create cohesive and visually stunning campaigns that align with the brand’s identity.
Required skill set
For you to have a career in advertising, you need to be creative and communicative. After all, if you choose a particular job profile, it will be your responsibility to speak to the clients.
For a creative job as a copy writer, visualiser or photographer, a simple Bachelor’s degree or a degree in Mass Communication is enough. And of course, a flair for the creative. A working knowledge of Photoshop, Corel Draw and arts will be required if you are going on for the visualising aspect of the job. And photographers need to know how to work well with the camera, must be knowledgeable about good camera angles and appropriate lighting for each product and also must be good with Photoshop.
For a job with client servicing and media research, a formal MBA degree from a reputed college is preferred. A job in the field of media research would require you to have a logician’s bent of mind. A good command over language is important for both these job profiles.
Job prospects
Advertising is a burgeoning career path for anyone who has chosen it, so growth and climbing through the ranks is quite an obvious future. Fresh graduates can command a salary between INR 9,000 to INR 15,000, while those with an MBA start off with something between INR 15,000 to INR 20,000. Once you have a little experience, you will earn more than INR 30,000 depending on the ad agency you choose to work for
Advertising Colleges/Institutes in India
There are a number of advertising colleges in India offering graduate and post-graduate courses. Here is a list of some of them
| Name of Institute | Course Name | Course Duration | Address | Course Fee | Phone Number |
|---|---|---|---|---|---|
|
Indian Institute of Mass Communication (IIMC) |
PG Diploma in Advertising and Public Relations |
1 year |
D-Block, JNU Campus, New Delhi 110067 |
INR 1,00,000 |
+91 11 2671 2368
|
|
AJK Mass Communication Research Centre, Jamia Millia Islamia |
MA Mass Communication and Journalism |
2 Years |
Jamia Millia Islamia Campus, Jamia Nagar, New Delhi 110025 |
INR 60,000 |
+91 11 2690 1000
|
|
Symbiosis Institute of Media and Communication |
PGDM in Advertising and Marketing Communication |
2 Years |
Hinjewadi, Pune 411058 |
INR 1,50,000 |
+91 20 2558 5485
|
|
Xavier Institute of Communications |
PG Diploma in Advertising and Public Relations |
1 year |
St. Xavier's College, Mumbai 400001 |
INR 1,00,000 |
+91 22 2201 7450
|
|
Sardar Patel Institute of Communication and Management |
PGDM in Advertising and Marketing Communications |
2 years |
Sardar Patel Institute of Communication and Management Campus, Sector 32, Noida 201301 |
INR 1,20,000 |
+91 120 434 4343
|
|
Bhartiya Vidya Bhavan's New Delhi Film Institute |
PG Diploma in Advertising and Marketing Communications |
1 year |
24, Kasturba Gandhi Marg, New Delhi 110001 |
INR 75,000 |
+91 11 2338 8300
|
|
Asian Academy of Film and Television |
PG Diploma in Advertising |
1 year |
Film City Road, Goregaon East, Mumbai 400065 |
INR 1,00,000 |
+91 22 2863 5500
|
|
Bennett University |
PGDM in Advertising and Marketing Communications |
2 years |
Plot No. 1, Knowledge Park 3, Greater Noida 201306 |
INR 1,50,000 |
+91 120 458 2000
|
|
Jagran Lakecity University |
PGDM in Advertising and Marketing Communications |
2 years |
Knowledge City, Greater Noida 201306 |
INR 1,50,000 |
+91 120 458 2222
|
FAQS
Here are the 10 strong reasons why digital marketing is a successful career in India:
- High demand
- Good pay
- Opportunities for growth
- Flexibility
- Future-proof career
- Variety of career options
- Creativity
- Problem-solving skills
- Analytical skills
- Communication skills
Advertising is a form of communication that uses paid media to persuade or influence an audience to take a particular action. This action could be anything from buying a product to voting for a candidate.
The skills needed for a career in advertising vary depending on the specific role, but some of the most common skills include:
Creativity: Advertising is a creative field, so you need to be able to come up with new and innovative ideas.
Problem-solving skills: Advertising professionals need to be able to think critically and solve problems.
Communication skills: Advertising professionals need to be able to communicate effectively with their clients, colleagues, and target audience.
Analytical skills: Advertising professionals need to be able to collect and analyze data to track the performance of their campaigns.
Technological skills: Advertising is a digital field, so you need to be comfortable using technology to
- Get a degree in advertising or a related field.
- Build a portfolio of your work.
- Get experience through internships or freelance work.
- Network with people in the industry.
- Be persistent and don’t give up.
Advertising can be a good career if you are creative, analytical, and have a passion for marketing. It is a fast-paced and ever-changing field, so you need to be able to adapt to new trends and technologies. You also need to be able to work well under pressure and meet deadlines.
There are many different degrees that can be good for a career in advertising in India. Some of the most popular options include a Bachelor of Arts in Advertising, a Bachelor of Business Administration (BBA) in Marketing, a Master of Business Administration (MBA) in Marketing, and a Postgraduate Diploma in Advertising. These programs typically cover topics such as marketing, communication, creativity, problem-solving, and analytics. If you have the skills and knowledge necessary for a career in advertising, you can expect to find good job prospects in India.
Yes, you can do an MBA in advertising. There are a number of MBA programs that offer specializations in advertising, marketing, or communications. These programs will give you the skills and knowledge you need to succeed in a career in advertising.
Which is better: marketing or advertising? It depends on your goals. If you want to create a long-term, sustainable relationship with your customers, then marketing is the better option. If you want to generate quick sales, then advertising is the better option
The salary range for advertising a job professionals in India varies depending on the role, experience, and location. However, entry-level advertising professionals can expect to earn between ₹30,000 and ₹50,000 per month. As you gain more experience, you can expect to earn more. For example, mid-level advertising professionals can expect to earn between ₹60,000 and ₹100,000 per month. And senior-level advertising professionals can expect to earn upwards of ₹200,000 per month.
There are many reasons to choose a career in digital marketing. The demand for digital marketers is growing rapidly, and there are many different career paths you can take in this field. Digital marketers can earn good salaries, and many jobs offer flexible work arrangements. Digital marketing is also a creative and challenging field, so you will always be learning new things.
Here are some specific examples of jobs in digital marketing:
- SEO Specialist
- Social Media Manager
- Content Marketer
- PPC Manager
- Email Marketer
Articles Updates:
08/08/2023: Content update, InterlinkingÂ
08/08/2023: Add Faq and infographic
