Careers In Public Relations (PR): Courses, Jobs, Salary

These days, everyone is looking out for good publicity, so the opportunities in this field are absolutely endless. The public sector and corporate sector is looking for efficient public relations officers who can handle crisis situations with élan.

Forget about mainstream job opportunities. These days, even public figures like actors and politicians need a good public relations team who can speak to the media and help them maintain a good image in front of the public.

PROs help the client keep a list of activities and the kind of behaviour they need to display. They also need to advise them on how to interact with the media. They also need to liaison with the consumers and other external agencies that might demand the client’s time.

Lobbying, a new field in this career, involves bringing about the passage of laws favorable to the special interest group they represent like a company, industries, government etc. It is a strategy used to raise public consciousness and influence policy makers in areas like environment, human rights, education etc. This is an interesting area of work in public relation.