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What is Commercial & Fine Arts? Courses, Colleges & Career Opportunities
Sonalika S.
Drawing, sculpting and painting – arts that beautify, inspire and provoke us, have long been a classic and well-respected career. Commercial art isn’t exactly as glamorous as fine art, but it’s fast becoming a popular source of income for those with a creative bent of mind.
The art here is applied to various media, mainly with the purpose of advertising. However, it involves more than art – it requires knowledge of marketing and publicity.
Commercial and Fine Arts Essential Traits
- Natural interest and talent
- Formal training that complements such talent
- Taking joy in the act of imagination and creation
- Practical enough to be relevant, but radical enough to make a statement.
In today’s’ technologically advanced world a commercial artists requires skills in many areas such as illustration,graphic design and art directing because many of the skills needed overlap with each other.
The artist should also have good knowledge of computers and graphic arts programs including,
- QuarkXPress
- Photoshop
- Illustrator
- PageMaker
Another important skill is knowledge of print production and graphic arts.
Career Scope & Job Prospects
Fine Arts Jobs may be found in:
- Art studios
- Advertising companies
- Publishing houses
- Fashion houses
- Freelance projects
These may encompass fields such as:
- Teaching
- Direction
- Photography
- Television
- Clothing and fashion Art directors for magazines
- On-line services Software companies
- Publishing houses
- Manufacturers
- Advertising
- Promotion and product design
Also, commercial artists are of great demand in museums, non-profit institutions, churches, department stores, colleges, publishing companies, law firms, printing companies, cataloguing houses as well as advertising companies, television stations, computer companies, design firms and movie companies. The pay-package is no less encouraging; some are offered quite good salary along with other perks and benefits.
Salary Package
The salary of a commercial artist varies from industry to industry. The factor also depends on whom you work for, your position there, the type of commercial artist you are and location. For an entry-level position requiring a degree in commercial art and computer knowledge, the salary ranges from Rs.10, 000 to Rs.20,000 per month.
Senior positions like Associates, assistant designers and art directors with three or four years of experience get monthly salary somewhere between Rs.20,000 – Rs.30,000. Creative directors, top designers and art directors with ten years of experience can command high five-figure and mid six-figure salaries per month. One who starts his/her own venture in commercial art enjoys the earnings which even go beyond expectations
Top Colleges/Institutes for Commercial & Fine Arts Courses
| College/Institute | City |
| Sir J.J. Institute of Applied Art | Mumbai |
| Faculty of Fine Arts, MS University of Baroda | Baroda |
| Kala Bhavan, Visva-Bharati | Shantiniketan |
| Jamia Millia Islamia | New Delhi |
| College of Art | New Delhi |
| National Gallery of Modern Art | New Delhi |
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