The sporting industry in India has been growing by leaps and bounds ever since the inception of league-based competitions and their growing popularity. The past decade has been quite fruitful for the Indian sports scene. The emergence of multiple sporting leagues in different sports in India has opened up a world of possibilities and has widened the previously miniscule scope of activities. In addition to Indian athletes faring increasingly well in global sporting competitions, the sports industry has also seen a massive influx of professionals that work behind the scenes. Of the most prestigious career paths that are available in the industry, sports management degrees are the most sought after as the chance to work with professional, national level, international level and Olympic athletes attracts a great many professionals from a variety of disciplines. Athletic organizations require similar models of financial, operational, and market outreach support as do any other businesses, which means the rudimentary skills required to do those jobs in other fields can be applicable.
Sports management study programs are designed to teach students to comprehend the business dynamics and applications which make up and are the driving force of the sports industry. Sport managers can be found running operations which comprise of the business end of the industry and as such work with colleges, clubs, universities, recreational departments and sports marketing firms for retailing, branding, merchandising, financing, marketing, and operational aspects of the industry. They can be sports administrators, event managers, facility managers, sports economists or information experts. The subject matter in a sports management degree program is designed to prepare students for careers with amateur, college-level, state level, national-level, and professional sports organizations.
Sports management degrees are varying in nature and functionality. For graduates who want to enter the sports industry, they have a hard time choosing between the traditional MBA or the more inventive M.S in Sports management. An MBA with a specialization in Sport Management is aimed at inculcating within future professionals the knowledge needed to understand the various processes and operations behind the business end of the industry where the core of the course will include conventional business disciplines like finance, marketing, accounting, statistics, operations, and human resources. An M.S. in Sports Management is tailored to teaching students the nuances and the goings-on of sporting leagues or governing bodies. While still comprising of traditional disciplines of an MBA, M.S. takes a multidisciplinary approach by examining topics through the lens of a sports administrator or executive while also combining behavioral topics that impact athletes, such as sociology and human performance.
The one very especially distinctive advantage of a degree in sports management is the variety of career paths that one could take in the industry. From the usual career choices such as athletic trainers, athletic administrators, player or coach agents, retailing and branding for sporting organisations, team managers or the coach or even a sports event planner, the options are various and sundry. Different institutes provide distinct models of study to their students which are unique to them. IISM and NASM in India are two such institutes. IISM is more focussed on enabling their students to build a career in sports marketing, sports event management and the business end of the sporting industry. NASM is more inclined to providing educational assistance to its students for sports facility management, sports media and tourism. There are various other colleges in India and abroad all providing knowledge and education in niche domains in the sporting industry.
Sports management is an interdisciplinary field. The global sports sector is estimated to be worth between $480-620 billion. The advent of sporting leagues in India has heralded a new era in the Indian sport industry. In recent times the industry has reported a job growth of 13%. The expected job growth by the end of 2018 is predicted to increase by 23%. The expected size of the industry in terms of revenue was $73.5 billion in the U.S.A alone. As such a master’s degree in sports management is highly sought after today. The existing huge market of the sporting industry in India is only going to expand in the coming years. With an ever growing economy and a newfound passion for sports among the masses, there is a high potential for growth in the industry. These conditions have also stimulated a meteoric rise in advertising, as local and global organisations target this lucrative developing market through sports.
The sporting industry in India has an immense potential for expansion in the existing market. With the large sporting events that take place in India, the TV and marketing rights provide growing business opportunities for many organisations. Moreover, with the advent of sporting leagues for other sports besides cricket have diversified the industry resulting in it growing by the day. The sectors of sports tourism and sports medicine also appears to accompany the sporting industry. With the sporting industry in India only predicted to grow in stature and revenue, the time is ripe for sports management professionals wishing to foray into the industry.
Avik Mallick is a content writer and curator, who has an affinity for reading. In a former life, he was a trainee at a manufacturing industry. A writer by day and a reader by night, he is a lover of literary works of any kind. When not within the confines of a four-wall enclosure, head buried in a book, he likes to devote all of his energies to playing football, cooking, listening, and criticising music.