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Management Institutes - South Region
Naief Khatri
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Institutes/Universities in India offering Management programs through Distance Education in the southern region are:
  1. Badruka Institute of Foreign Education, Hyderabad, Andhra Pradesh
  2. University of Hyderabad, Hyderabad (Centre for Distance Education), Andhra Pradesh
  3. Dr. B.R. Ambedkar Open University, Hyderabad, Andhra Pradesh
  4. ICFAI University, The ICFAI Center for Distance Education, Hyderabad, Andhra Pradesh
  5. Institute for Behavioral & Management Sciences, Chittoor, Andhra Pradesh
  6. International Institute for Insurance and Finance, PGRR Centre for Distance Education, Hyderabad, Andhra Pradesh
  7. Kakatiya University, School of Distance Learning and Continuing Education, Warangal
  8. Manchester Business School – ASCI, Hyderabad, Andhra Pradesh
  9. Nagarjuna University, Distance Education, Guntur, Andhra Pradesh
 10. Prof. G.Ram Reddy Centre for Distance Edu., Osmania University, Hyderabad, Andhra Pradesh
 11. Sri Krishnadevaraya University, Centre for Distance Education, Anantapur, Andra Pradesh
 12. Sri Padmavathi Mahila Visvavidyalayam,Distance Education Centre, Tirupati, Andhra Pradesh
 13. S.V. University, Directorate of Distance Education, Tirupati, Andhra Pradesh
 14. Karnataka State Open University, Mysore, Karnataka
 15. Indian Institute of Materials Management, Bangalore, Karnataka
 16. University of Mysore, Faculty of Commerce & Management, Mysore, Karnataka
 17. Mahatma Gandhi University, School of Distance Education, Kottayam, Kerala
 18. Rajiv Gandhi Education Foundation, Thrissur, Kerala
 19. Alagappa University, Directorate of Distance Education, Karaikudi, Tamil Nadu
 20. Annamalai University, Annamalainagar, Chidambaram, Tamil Nadu
 21. Bharathidasan University, Centre for Distance Education, Tiruchirappalli, Tamil Nadu
 22. Bharathiar University – School of Distance Education, Coimbatore, Tamil Nadu
 23. Bharath Institute of Higher Education & Research, Deemed University, Tambaram, Chennai, Tamil Nadu
 24. EVP Institute of Technology & Management Studies, Chennai, Tamil Nadu
 25. Indian Institute of Management & Technology, Chennai, Tamil Nadu
 26. Indian Institute of Quality Assurance, Tiruchirapalli, Tamil Nadu
 27. Institute of Distance Education, University of Madras, Chennai, Tamil Nadu
 28. Institute of Health Care Administration, Chennai, Tamil Nadu
 29. International Council for Management Studies, Institute of Correspondence Education, Chennai, Tamil Nadu
 30. International Institute of Business & Management Pvt. Ltd., Chennai, Tamil Nadu
 31. Madurai Kamaraj University, Directorate of Distance Education, Madurai, Tamil Nadu
 32. Magnus School of Business, Chennai, Tamil Nadu
 33. Manonmaniam Sundaranar University, Directorate of Distance and Continuing Education , Tirunelveli, Tamil Nadu
 34. Mother Teresa Women’s University, School of Distance Education (For Women Only), Kodaikanal, Tamil Nadu
 35. National Institute of Business Management, Chennai, Tamil Nadu
 36. National Institute of Industrial Research & Development, Chennai, Tamil Nadu
 37. National Institute of Human Resources Development, Chennai, Tamil Nadu
 38. Periyar University, Salem, Tamil Nadu
 39. Sardar Vallabh Bhai Patel University (SVBP University), Chennai, Tamil Nadu
 40. Shanmugha Arts, Science, Technology & Res. Academy (SASTRA), Kumbakonam, Tamil Nadu
 41. SITECH, Chennai, Tamil Nadu
 42. Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu
 43. Tamil Nadu Open University, Chennai, Tamil Nadu
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Marketing Management - Courses, Colleges and Careers
Naief Khatri
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The globalization of the Indian economy has opened up the doors of foreign trade, besides increasing domestic competition. This, in turn, has driven up the demand for marketing management in India, which revolves around matching the needs of consumers to the marketing resources of a company. So basically, this involves transforming consumer demands into services or products, which the company can profitably offer, deliver and promote in the marketplace.
Now how can you become an integral part of this system? By pursuing an MBA in Marketing Management which will broadly teach you about, sales, marketing fields, executive and leadership management skills, market strategies, product management, market research and consumer trends etc., you will be able to identify the market choice through analysis of demand, competition, economics and so on. Secondly, you will also be able to utilize tools like market research, pricing, distribution, advertising and sales promotion to ensure the everyday success of the company. Marketing management involves a broad umbrella term amalgamating branding, advertising, sales, and strategy.Â
What does a Marketing Management course teach?
Generally, an MBA in Marketing Management is a 2 years full time degree. Some institutes may offer distance learning opportunities. Besides the core topics, aspects that are broadly taught are the following,
Â
- Consumer Behavior
- Advertising Management
- Competitive Marketing
- Business Marketing
- Sales Force Management
- Service Marketing
- Sales Promotion Management
- Product and Brand Management
- Internet Marketing
- Retailing Management
- Marketing Channel
- Analytical Marketing
- Advanced Research Techniques in Marketing
- Marketing Communications Management
- Customer Relationship Marketing
Instructors may choose from several modes of education like, discussion, case studies, computer based simulations, projects, presentations, video conference, e-learning etc. You may also get to gain practical experience from internships.
Eligibility Criteria
To be eligible to apply to these marketing courses,
Students must have 50% marks in bachelor’s degree in any discipline from a recognized university.
You will also need to appear for CAT, GMAT or similar examinations and secure the necessary percentile to qualify for the GD/ PI rounds of MBA colleges.
Executive MBA in Marketing programs are usually for professionals who want to enhance their skills and strategies and may require the candidate to have relevant work experience.
Career Scope & Job Prospects in Marketing Management
Almost all organizations need to emphasize on marketing to achieve a strong foothold among competitors. So after successfully completing your MBA, you can expect job roles in areas like
- Marketing Management
- Brand Management
- Asset Management
- Corporate Sales
- Market Research
- Sales Management
- Media Planning
- Product Management
- Digital Marketing
- Promotional Campaigns
Major sectors requiring your service will be marketing companies, advertising agencies, FMCG companies, financial sector, IT companies and such. Some of the prime recruiters are Sony, Exim, Ranbaxy, Spencer’s Retail, KPMG, Tata Consultancy Services, Cognizant Technology and many others.
Top 10 Colleges/Institutes for Marketing Management
College/Institute
Indian Institute of Management - Bangalore
College/Institute
Indian Institute of Management - Ahmedabad
College/Institute
Indian Institute of Management - Calcutta
College/Institute
Indian Institute of Management - Lucknow
College/Institute
Xavier Labour Research Institute - Jamshedpur
College/Institute
Indian School of Business - Hyderabad
College/Institute
Faculty of Management Studies - Faridabad
College/Institute
JB Institute of Management Studies
College/Institute
SP Jain Institute of Management and Research - Mumbai
College/Institute
Indian Institute of Management - Indore
Other MBA Streams in India
- Human Resource (HR) Management
- Finance Management
- Telecom Management
- Retail Management
- Textile Management
- Sports Management
- Tourism Management
- IT Management
- Infrastructure and Real Estate Management
- MBA (Entrepreneurship)
- Supply Chain Management
- Hospital Management
- Facility Management
- Fashion Management
- Healthcare Management
- Communication Management
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