Event Management - Courses, Colleges and Careers

Though you must have heard of the term “event management” being used widely, it specifically means application of project management expertise to the creation and development of events such as seminars, symposiums, conferences, fairs, exhibitions, festivals, functions and so on. It might interest you to know that major events like IPL, literature festivals, Olympics or Common Wealth Games completely rely on event management companies. Since this industry is growing at a rapid pace, an MBA in Event Management will open up many opportunities for a student who especially loves action, variety, challenge and outdoor work. Event management involves identifying and understanding target audience, developing theme of event, communicating and promoting the concept, coordinating technical parameters, projecting the cost, successfully conducting the event and more.

The 2014 general elections of India was the largest “event” of the year and was supposed to be the 2nd most expensive elections in the world, just behind the 2012 US Presidential elections. Interesting to note that 1/3rd of the total media spend of the 2014 elections was on “event management & ground activity.”