Marketers and advertisers specialize in promoting a company’s products and services to the public. These professionals use different media and messages to reach the right audience and the right time. Channels of communication include the Internet, social media, radio, television, shop windows, roadside billboards and more. Marketing and advertising campaigns blend creativity with business needs.
Marketing and advertising studies may cover market research, sales, pricing, product development and public relations. Classes could explore case study analysis as well as business strategy and tactics. Related subjects include communications, copywriting and content development.
Careers in marketing and advertising include account coordinators, sales agents, brand managers, market researchers and promotions managers, among many others. They work in a variety of environments such as ad agencies and the marketing departments of corporations.