Marketing Management - Courses, Colleges and Careers

The globalization of the Indian economy has opened up the doors of foreign trade, besides increasing domestic competition. This, in turn, has driven up the demand for marketing management in India, which revolves around matching the needs of consumers to the marketing resources of a company. So basically, this involves transforming consumer demands into services or products, which the company can profitably offer, deliver and promote in the marketplace.

Now how can you become an integral part of this system? By pursuing an MBA in Marketing Management which will broadly teach you about, sales, marketing fields, executive and leadership management skills, market strategies, product management, market research and consumer trends etc., you will be able to identify the market choice through analysis of demand, competition, economics and so on. Secondly, you will also be able to utilize tools like market research, pricing, distribution, advertising and sales promotion to ensure the everyday success of the company. Marketing management involves a broad umbrella term amalgamating branding, advertising, sales, and strategy.