The globalization of the Indian economy has opened up the doors of foreign trade, besides increasing domestic competition. This, in turn, has driven up the demand for marketing management in India, which revolves around matching the needs of consumers to the marketing resources of a company. So basically, this involves transforming consumer demands into services or products, which the company can profitably offer, deliver and promote in the marketplace.
Now how can you become an integral part of this system? By pursuing an MBA in Marketing Management which will broadly teach you about, sales, marketing fields, executive and leadership management skills, market strategies, product management, market research and consumer trends etc., you will be able to identify the market choice through analysis of demand, competition, economics and so on. Secondly, you will also be able to utilize tools like market research, pricing, distribution, advertising and sales promotion to ensure the everyday success of the company. Marketing management involves a broad umbrella term amalgamating branding, advertising, sales, and strategy.
Department of Management Studies, IIT Delhi offers both full-time and part-time MBA programs. The courses offered are:
MBA from IIT Delhi is a full-time two-year residential program, spread across four semesters. There are two types of MBA programs offered:
The candidates are shortlisted on the basis of their CAT scores and final selection is made on the basis of a group discussion (GD) and a personal interview (PI.) The course fee for MBA from IIT Delhi is Rs.4 Lakh.
IIT Delhi’s part-time MBA program is an intensive three year study in technology management. The eligibility is similar to that the MBA program. The selection is done on the basis of a computerized written test, in combination with group discussion and a personal interview. The course fee for the IIT part-time MBA program is also Rs.4 Lakh.
IIT also offers a full-time PhD programme in management. Candidates must be post graduates with a minimum of 60% aggregate marks to be eligible to apply for the doctorate. One must also have a minimum of eight years of work-experience. The final selection is made on the basis of a GD and a PI.
Almost all organizations need to emphasize on marketing to achieve a strong foothold among competitors. So after successfully completing your MBA, you can expect job roles in areas like
Major sectors requiring your service will be marketing companies, advertising agencies, FMCG companies, financial sector, IT companies and such. Some of the prime recruiters are Sony, Exim, Ranbaxy, Spencer’s Retail, KPMG, Tata Consultancy Services, Cognizant Technology and many others.
Also read: Top 100 MBA colleges in India – 2017 ranking
|Department of Management Studies||IV Floor, Vishwakarma Bhavan|
Indian Institute of Technology Delhi
Hauz Khas, New Delhi – 110016
|Email: [email protected]|