Department of Management Studies (DMS), IIT Delhi

The globalization of the Indian economy has opened up the doors of foreign trade, besides increasing domestic competition. This, in turn, has driven up the demand for marketing management in India, which revolves around matching the needs of consumers to the marketing resources of a company. So basically, this involves transforming consumer demands into services or products, which the company can profitably offer, deliver and promote in the marketplace.

Now how can you become an integral part of this system? By pursuing an MBA in Marketing Management which will broadly teach you about, sales, marketing fields, executive and leadership management skills, market strategies, product management, market research and consumer trends etc., you will be able to identify the market choice through analysis of demand, competition, economics and so on. Secondly, you will also be able to utilize tools like market research, pricing, distribution, advertising and sales promotion to ensure the everyday success of the company. Marketing management involves a broad umbrella term amalgamating branding, advertising, sales, and strategy. 

Programs Offered

Department of Management Studies, IIT Delhi offers both full-time and part-time MBA programs. The courses offered are:

  • Masters in Business Administration (MBA)

MBA from IIT Delhi is a full-time two-year residential program, spread across four semesters. There are two types of MBA programs offered:

  • MBA (generic)
  • MBA (telecommunication)

The candidates are shortlisted on the basis of their CAT scores and final selection is made on the basis of a group discussion (GD) and a personal interview (PI.) The course fee for MBA from IIT Delhi is Rs.4 Lakh.

  • Part-Time Masters in Business Administration (MBA Part-Time)

IIT Delhi’s part-time MBA program is an intensive three year study in technology management. The eligibility is similar to that the MBA program. The selection is done on the basis of a computerized written test, in combination with group discussion and a personal interview. The course fee for the IIT part-time MBA program is also Rs.4 Lakh.

  • Doctoral (PhD)

IIT also offers a full-time PhD programme in management. Candidates must be post graduates with a minimum of 60% aggregate marks to be eligible to apply for the doctorate. One must also have a minimum of eight years of work-experience. The final selection is made on the basis of a GD and a PI.

Also read:

Commonly Asked Questions in PI at B-Schools

How to crack the Group Discussion (GD) at MBA college

Eligibility Criteria

  • MBA (generic): one needs to be a graduate with a minimum of 60% aggregate marks
  • MBA (telecommunication): Bachelor’s Degree in any branch of Engineering/ Technology/ Architecture/ Pharmacy/ B.Sc. Agriculture Engineering (minimum 4 years after 10+2)

    OR
  • Bachelor’s degree in any branch of Physical/Chemical/Mathematical Sciences like Physics, Chemistry, Mathematics, Statistics, Computer Application, Electronic Science, Environmental Science, Operations Research, Computational/Information Science, Agriculture or Bachelor’s  Degree in Commerce/ Economics, CA/ICWA.

Career Scope & Job Prospects in Marketing Management

Almost all organizations need to emphasize on marketing to achieve a strong foothold among competitors. So after successfully completing your MBA, you can expect job roles in areas like

  1. Marketing Management
  2. Brand Management
  3. Asset Management
  4. Corporate Sales
  5. Market Research
  6. Sales Management
  7. Media Planning
  8. Product Management
  9. Digital Marketing
  10. Promotional Campaigns

Major sectors requiring your service will be marketing companies, advertising agencies, FMCG companies, financial sector, IT companies and such. Some of the prime recruiters are Sony, Exim, Ranbaxy, Spencer’s Retail, KPMG, Tata Consultancy Services, Cognizant Technology and many others.

Also read: Top 100 MBA colleges in India – 2017 ranking

Contact Information

InstituteContact Details
Department of Management StudiesIV Floor, Vishwakarma Bhavan
Indian Institute of Technology Delhi
Hauz Khas, New Delhi – 110016
Telephone: 011-26591171
Email: [email protected]
Website: www.dmsiitd.org

Related Links