MBA in Brand Management - Courses, Colleges and Careers

Today, there is a number of job opportunities for graduates of this specialization. These jobs are offered by consultancy companies, PR firms, HR firms, and boutique management firms. Apart from such opportunities, graduates these days also have the option of undertaking entrepreneurial endeavors in brand management, given the current growing interest in the field. In recent years, two niche types of brand management have seen an exponential rise, these are:

• Luxury Brand Management: This covers a broad range of products and services, which include fashion, food, arts, movies, cultural industry, hotels and tourism. This has become a $15-billion industry in India. Hence, more and more luxury companies are migrating to India, resulting in a continuously growing demand for graduates armed with specialized management degrees in luxury and branding.
• Online Brand Management: This is a fairly new niche in the field of Brand Management. This involves the use of online marketing tools, which are applied on various social networking sites and blogs, helping create an online audience and a good image of a brand in the minds of consumers. This fairly new phenomenon of ‘e-branding’ helps solve the problem of poor online reputation management of companies, which can damage a company’s sales and incur potential losses in sale press coverage and hiring ability. The huge impact of negative search results on a company’s reputation is often uncovered long after the damage is done.