In today’s world of total consumerism, brands are everything. The nature of their recognition, achieved via skillful management, makes or breaks businesses. This is where management graduates come into the scenario. An MBA degree in Brand Management enables a graduate to develop an in-depth understanding of the inner workings of building a brand. The course of study involves the examination of various marketing strategies employed in the launch and development of a brand from scratch. Brand managers are responsible for identifying the needs of consumers, and in creating brands aligned to consumers’ needs and tastes.
Brand management courses enable students to understand the consumers’ needs, and then develop a brand in such a way, that it finds a permanent place in the consumers’ mind. Core topics taught in brand management courses include:
Today, there is a number of job opportunities for graduates of this specialization. These jobs are offered by consultancy companies, PR firms, HR firms, and boutique management firms. Apart from such opportunities, graduates these days also have the option of undertaking entrepreneurial endeavors in brand management, given the current growing interest in the field. In recent years, two niche types of brand management have seen an exponential rise, these are:
The course of study for an MBA degree in Brand Management lasts, in various institutes, for any period of time varying from 11 months to two years. In India, it is offered by the following colleges: