MBA in Brand Management - Courses, Colleges and Careers

In today’s world of total consumerism, brands are everything. The nature of their recognition, achieved via skillful management, makes or breaks businesses. This is where management graduates come into the scenario. An MBA degree in Brand Management enables a graduate to develop an in-depth understanding of the inner workings of building a brand. The course of study involves the examination of various marketing strategies employed in the launch and development of a brand from scratch. Brand managers are responsible for identifying the needs of consumers, and in creating brands aligned to consumers’ needs and tastes.

What is taught in Brand Management?

Brand management courses enable students to understand the consumers’ needs, and then develop a brand in such a way, that it finds a permanent place in the consumers’ mind. Core topics taught in brand management courses include:

  • Market Research
  • Principles of Brand Management
  • Consumer Demand
  • Brand Research and Valuation
  • Market Trend Analysis
  • Promotion of Brands
  • Brand Launch and its Unique Selling Point (USP)
  • Marketing and Advertising
  • Packaging and Distribution
  • Brand Promotion

Brand management careers

Today, there is a number of job opportunities for graduates of this specialization. These jobs are offered by consultancy companies, PR firms, HR firms, and boutique management firms. Apart from such opportunities, graduates these days also have the option of undertaking entrepreneurial endeavors in brand management, given the current growing interest in the field. In recent years, two niche types of brand management have seen an exponential rise, these are:

  • Luxury Brand Management: This covers a broad range of products and services, which include fashion, food, arts, movies, cultural industry, hotels and tourism. This has become a $15-billion industry in India. Hence, more and more luxury companies are migrating to India, resulting in a continuously growing demand for graduates armed with specialized management degrees in luxury and branding.
  • Online Brand Management: This is a fairly new niche in the field of Brand Management. This involves the use of online marketing tools, which are applied on various social networking sites and blogs, helping create an online audience and a good image of a brand in the minds of consumers. This fairly new phenomenon of ‘e-branding’ helps solve the problem of poor online reputation management of companies, which can damage a company’s sales and incur potential losses in sale press coverage and hiring ability. The huge impact of negative search results on a company’s reputation is often uncovered long after the damage is done.

Top 10 Colleges for MBA in Brand Management India

The course of study for an MBA degree in Brand Management lasts, in various institutes, for any period of time varying from 11 months to two years. In India, it is offered by the following colleges:

College/Institute

Indian Institute of Planning and Management Delhi
State : Delhi

College/Institute

MP Birla Institute of Management Bangalore
State : Karnataka

College/Institute

Indian Institute of Management Kolkata
State : West Bengal

College/Institute

Indian Institute of Management Ahmedabad
State : Gujarat

College/Institute

Indian Institute of Management Bangalore
State : Karnataka

College/Institute

Indian Institute of Management Lucknow
State : Uttar Pradesh

College/Institute

Indian Institute of Management Indore
State : Madhya Pradesh

College/Institute

Indian Institute of Science and Management Ranchi
State : Jharkhand

College/Institute

Indian Institute of Social Welfare and Business Management Kolkata
State : West Bengal

College/Institute

Bharatiya Vidya Bhavan Kolkata
State : West Bengal

MBA Streams in India

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